Essential Elements for Increasing Online Sales through Your Website
Surprisingly, nearly 30% of small businesses do not have their own website, despite the availability of in-app shopping features on social media platforms like Instagram. However, having a professional website remains crucial for your business. Wondering why? Well, a professional, accessible, and well-designed website offers several benefits:
Enhanced credibility: A professional website makes your brand appear more credible.
Content ownership: You have full control over your website's content.
Broader reach: A website allows you to attract customers who may not be on social media, which accounts for approximately 41% of the world's population.
Having convinced you of the necessity of a website, it's time to address a pressing concern. A staggering 75% of people judge a company based on its website's content and design. But don't worry; we've got you covered.
You don't need coding or web design expertise to set up a website for your company. Platforms like Squarespace, Wix, and Wordpress offer step-by-step guides that make it easy to go from a blank canvas to a fully functional site. These platforms also provide excellent customer support to assist you with any questions or challenges you may encounter along the way.
Now that you're ready to get started, here's a comprehensive list of essential components that your website must include:
Domain name: Choose a simple and brand-related web address for easy discoverability.
Landing page: Create a clear and welcoming first impression that highlights your brand name and offers intuitive navigation options.
Sitemap: Develop a logical and easily navigable structure for your website, including a menu that acts as a table of contents.
About page: Share your brand's story to make it relatable and showcase your purpose.
Contact information: Provide various means of contact, such as chat boxes, phone numbers, or email addresses, for optimal customer service and fast response times.
Call to action (CTA): Clearly state what actions you want visitors to take and make the CTA button visible across multiple pages.
Search engine optimization (SEO): Optimize your website to improve its visibility and attract more traffic by using relevant keywords and regularly updating content.
Blog: Maintain a blog to enhance SEO efforts and provide additional value to your customers.
Security: Prioritize web security to protect customer information and prevent hacking attempts.
Design: Invest time and effort into creating an aesthetically pleasing website layout, color scheme, fonts, and imagery.
Mobile compatibility: Ensure your website functions properly on various devices, especially mobile phones, to prevent user abandonment.
User experience (UX): Pay attention to the overall user experience, eliminating any friction points that may hinder smooth engagement with your business.
Building and maintaining a website for your brand requires significant effort, but the rewards are well worth it. Once you lay the foundation and perform regular updates, the maintenance becomes more manageable. If your business doesn't have a website yet, we challenge you to make it a goal for the start of 2023. If you need guidance during the process, we're here to help.
